Starting in March 2010, Dulux, Dulux Valentine, Coral, and Marshall initiated the Let’s Colour Project, an initiative to bring colour to the “grey” areas of small communities around the world. The locals joined forces and with paint rollers, they literally paint their town. This video/ad covers the first few cities of the project.

The communities include:
Lapa, Rio de Janeiro, Brazil
Aulnay-sous-bois, Paris, France
Tower Hamlets, London, UK
Jodhpur, Rajasthan, India

For more information: click here.